Email is one of the top 3 channels b2b marketers use to distribute content and increase brand awareness organically.
Email marketing gives 36% return on investment. In simpler words, every 1$ spent on email gives back up to 36$. Not to wonder, why email marketing is the 2nd most favorite form of search engine marketing tactic. SEO is the number 1 choice when it comes to organic marketing.
There are plenty of email marketing tools and software in the market. However, we have distilled the golden ones for you to take into consideration. Every one of these have their own unique features and benefits. You should compare the features, benefits and pricing before deciding which one is best suited to your own marketing needs.
I have arranged the article alphabetically so that it becomes easier for you to skim through the content. You should select the email marketing platform aligned with your marketing strategy, budget and time duration.
Active Campaign
ActiveCampaign is widely used among the western marketers for their email automation needs. It goes beyond email marketing automation. It has CRM capabilities to help smoothen the entire user experience.
Features
Advanced segmentation
Personalization of emails
Split testing
Advanced integration
Benefits
You can use dynamic content and advanced segmentation allows the user to customize the message to the targeted contacts.
You can use split testing feature to test different versions of emails which helps in increasing the clicks, open rate and results in more purchases.
You can use it with other CRM and CMS software to combine the power of both platforms.
Pricing
Its lite plan starts from 9$ per month. Go check out the complete pricing plan here.
AWeber
AWeber is an advanced level email marketing software. It is mostly used by solopreneurs, small businesses and agencies.
Features
Advance autoresponder
Segmentation capability
Drag and drop builder
Email templates
A/B split testing
Tagging and broadcast features
Benefits
You can segment the audience based on their interests
Autoresponder helps to automate the emails at the right time
You can make customized workflows and A/B test your email and landing page copy
AI powered drag and drop builder lets a non-technical person build the landing page and emails with ease
You can use broadcast feature for simplified automation of newly uploaded blog posts
Pricing
AWeber offers limited free access and its paid plan starts from 19$ per month. Go check out here all pricing plans.
Constant Contact
Constant contact is relatively simpler as compared to its counterparts. It is suited for the absolute beginners in the email marketing field.
Features
Intuitive email editor
Basic personalization available
Event invitation management option available
Automation and segmentation as required by ecommerce stores
A/B testing feature along with broadcast facility
Drag and drop builder
Benefits
You can use it easily even if you are absolute beginner
You can manage event management easily which makes this tool unique from its counterparts
You can use a triggered series of emails, welcome email and email resend option for the people who didn’t open the first email
Pricing
It offers a free trial for one month. Its pricing starts at 20$ per month.