3 BEST EMAIL MARKETING SOFTWARES IN 2021- Email marketing software review

best email marketing automation softwares

Email is one of the top 3 channels b2b marketers use to distribute content and increase brand awareness organically.

Email marketing gives 36% return on investment. In simpler words, every 1$ spent on email gives back up to 36$. Not to wonder, why email marketing is the 2nd most favorite form of search engine marketing tactic. SEO is the number 1 choice when it comes to organic marketing.

There are plenty of email marketing tools and software in the market. However, we have distilled the golden ones for you to take into consideration. Every one of these have their own unique features and benefits. You should compare the features, benefits and pricing before deciding which one is best suited to your own marketing needs.

I have arranged the article alphabetically so that it becomes easier for you to skim through the content. You should select the email marketing platform aligned with your marketing strategy, budget and time duration.

Active Campaign

ActiveCampaign is widely used among the western marketers for their email automation needs. It goes beyond email marketing automation. It has CRM capabilities to help smoothen the entire user experience.

Features

Advanced segmentation

Personalization of emails

Split testing

Advanced integration

Benefits

You can use dynamic content and advanced segmentation allows the user to customize the message to the targeted contacts.
You can use split testing feature to test different versions of emails which helps in increasing the clicks, open rate and results in more purchases.

You can use it with other CRM and CMS software to combine the power of both platforms.

Pricing

Its lite plan starts from 9$ per month. Go check out the complete pricing plan here.

AWeber

AWeber is an advanced level email marketing software. It is mostly used by solopreneurs, small businesses and agencies.

Features

Advance autoresponder

Segmentation capability

Drag and drop builder

Email templates

A/B split testing

Tagging and broadcast features

Benefits

You can segment the audience based on their interests

Autoresponder helps to automate the emails at the right time

You can make customized workflows and A/B test your email and landing page copy

AI powered drag and drop builder lets a non-technical person build the landing page and emails with ease

You can use broadcast feature for simplified automation of newly uploaded blog posts

Pricing

AWeber offers limited free access and its paid plan starts from 19$ per month. Go check out here all pricing plans.

Constant Contact

Constant contact is relatively simpler as compared to its counterparts. It is suited for the absolute beginners in the email marketing field.

Features

Intuitive email editor

Basic personalization available

Event invitation management option available

Automation and segmentation as required by ecommerce stores

A/B testing feature along with broadcast facility

Drag and drop builder

Benefits

You can use it easily even if you are absolute beginner

You can manage event management easily which makes this tool unique from its counterparts

You can use a triggered series of emails, welcome email and email resend option for the people who didn’t open the first email

Pricing

It offers a free trial for one month. Its pricing starts at 20$ per month.

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