In the fast-paced world of online marketing, having the right tools at your disposal can make all the difference. Sales funnel builders and email marketing software are two essential categories of tools that cater to different aspects of your marketing strategy. In this in-depth ClickFunnels vs Aweber comparison, we’ll explore Clickfunnels, a renowned sales funnel builder, and Aweber, a comprehensive email marketing software with additional marketing features.
Table of Contents
Why Do You Need Sales Funnels and Email Marketing for Your Business?
Every marketer, business owner, or entrepreneur understands the importance of efficient lead generation, conversion, and customer retention—sales funnel builders and email marketing software address these crucial aspects by streamlining the marketing and sales processes.
Whether you’re a digital marketing manager, copywriter, freelancer, digital marketing agency, small business owner, or blogger, these tools can help you achieve your goals.
Clickfunnels vs Aweber Overview
Clickfunnels is a leading sales funnel builder that empowers users to create sales funnels, landing pages, and marketing automation sequences. On the other hand, Aweber is primarily known as an email marketing software but offers additional functionality, including email automation, landing pages, and sales pages.
Features Comparison
Bandwidth (Hosting):
- Clickfunnels: Clickfunnels provides hosting for your sales funnels and landing pages, ensuring they load quickly and reliably.
- Aweber: Aweber does not offer hosting; its primary focus is email marketing.
Email Marketing Plans
- Clickfunnels: Clickfunnels doesn’t have a free plan, and its pricing is primarily based on funnel-building capabilities.
- Aweber: Aweber offers a free plan for up to 500 subscribers, making it a cost-effective choice for small businesses.
Drag and Drop Builder (Landing Page Software):
- Clickfunnels: Clickfunnels boasts a user-friendly drag-and-drop builder tailored for creating high-converting landing pages.
- Aweber: Aweber’s landing page builder is functional but may not be as feature-rich as dedicated landing page builders.
Pros and Cons
Now, let’s look at both tools’ pros and cons to understand which will suit your unique business needs.
ClickFunnels Pros
- Robust sales funnel-building capabilities.
- A wide range of pre-designed templates.
- Seamless integration with various third-party apps.
- Comprehensive tracking and analytics.
ClickFunnels Cons:
- Relatively higher pricing.
- The steeper learning curve for beginners.
- Limited email marketing features compared to specialized email marketing tools.
Aweber Pros:
- Excellent email marketing and automation features.
- Affordable pricing plans, including a free option.
- User-friendly interface.
- Integration with landing page and sales page functionality.
Aweber Cons:
- The landing page builder may lack some advanced features.
- It may not be as suitable for complex sales funnel creation.
Pricing Comparison
Both tools offer different pricing plans. Let’s look at them to know which one will suit your pocket!
Clickfunnels Pricing Plans
Clickfunnels offers three pricing tiers: Pricing starts at $147 per month. The other two plans cost $197 and $297, respectively. If users opt to buy an annual plan, they will get discounts of $20, $40, and $89 on all three plans, respectively.
| ClickFunnels Plans | Monthly | Annually |
| Basic Plan | $147 | $127 |
| Pro Plan | $197 | $157 |
| Funnel Hacker Plan | $297 | $208 |
Aweber Pricing Plans
Aweber provides various pricing plans, including a free plan for up to 500 subscribers with basic features like one email list, landing page, and email automation. Paid plans start at $14.99 monthly for up to 500 subscribers and advanced functionality, with pricing increasing based on your subscriber count.
The lite plan comes with more automation and landing pages; however, you cannot remove Aweber branding, and the sales tracking feature is not available.
In the Plus and Unlimited Plans, you get advanced analytics, landing page features, and the ability to remove Aweber branding. One difference is that you can get an unlimited subscriber count in the Lite and Plus plans but with additional charges. In the Unlimited plan, functionality and the subscriber count are unlimited at a fixed rate of $899 per month.
| Aweber Plans | Monthly | Annually |
| Free Plan | $0.00 | $0.00 |
| Lite Plan | $14.99 | $12.50 |
| Plus Plan | $29.99 | $20.00 |
| Unlimited Plan | $899 | $899 (Billed monthly) |
Customer Support
Both tools offer comprehensive customer support. However, depending on your pricing plan, you will receive varying levels of support.
Clickfunnels Support Team
Clickfunnels offers customer support through email, chat, and an extensive knowledge base. Users on the Platinum plan also receive priority support.
Aweber Support Team
Aweber provides customer support via email, live chat, and phone support during business hours. They also have a helpful knowledge base.
Deployment and Integrations
Hundreds of software and tools integrate with both ClickFunnels and Aweber. Let’s see which one you will need for your business:
Clickfunnels
Clickfunnels integrates with numerous third-party applications, including popular email marketing software and e-commerce platforms. It also offers WordPress integration for embedding funnels into websites. As I successfully found an image of ClickFunnels integrations, it would be fantastic to provide you with a visual representation of all the integrations.
Image Source: ClickFunnels
Payment Integrations:
Given below are the payment and e-commerce integrations of ClickFunnels with popular tools and platforms like JVZoo, Stripe, and WarriorPlus.
Image Source: ClickFunnels
Aweber
Aweber integrates with various applications, making it suitable for multiple marketing setups. It seamlessly integrates with WordPress, PayPal, GoToWebinar, and various other systems. Mentioned below are the popular apps in different categories that integrate with Aweber well:
CMS:
Divi, Elementor, Webflow, Blogger, Squarespace, Wix, WordPress
CRM:
Salesforce, Bitrix24, Freshworks, Freshdesk, Freshsales, Hubspot, Microsoft Dynamics, Pipedrive, Zoho, Zendesk
E-Commerce:
WooCommerce, Etsy, Gumroad, JVZoo, PayKickstart, BigCommerce, Digistore24, Clickbank, Patreon, Prestashop, Sellfy, Shopify, Stripe, PayPal.
Landing Page:
Carrd, Instapage, LeadPages, Landingi, Unbounce.
Membership:
Memberpress, Podia
Lead Generation:
AdEspresso, ClickFunnels, Connectio, Contact Form 7, ConvertBox, ConversioBot.
Webinar:
GoToWebinar, Demio, EverWebinar.
Social:
Facebook, LinkedIn Lead Gen Forms.
Productivity Tools:
Excel, Calendly, Google Calendar, GoToMeeting, Zapier.
Video:
ClickMeeting, Wistia.
Survey:
SmartSurvey, SurveyMonkey
These are only the selected few integrations in each category. For a detailed view of all the integrations, head over to Aweber’s official website page.
Final Verdict
We compared both tools on different criteria in this ClickFunnels vs Aweber detailed comparison. In conclusion, the choice between Clickfunnels and Aweber depends on your needs. If you require robust sales funnel-building capabilities emphasizing landing pages and marketing automation, Clickfunnels is a powerful choice.
On the other hand, if your primary focus is email marketing and you need basic landing page and sales page functionality, Aweber provides an affordable and effective solution. Carefully assess your goals, budget, and feature requirements before deciding, as both tools have their strengths and are well-regarded in their respective niches.
