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clickfunnels vs convertkit

ClickFunnels vs ConvertKit – Features, Pricing, Pros & Cons

In the ever-evolving online business and marketing world, the choice of tools can significantly impact one’s success. As of 2024, two prominent players in the digital marketing arena are killing it with their functionality. This ultimate comparison between “ClickFunnels vs ConvertKit” aims to dissect their features, strengths, and weaknesses, providing a comprehensive guide for entrepreneurs and marketers seeking the most effective solutions for their needs.

ClickFunnels, known for its robust sales funnel capabilities, goes head-to-head with ConvertKit, a popular email marketing platform prioritizing audience engagement. Explore how each platform caters to distinct aspects of online marketing, from funnel creation and sales automation to email campaigns and audience segmentation. Whether you’re a seasoned marketer or a budding entrepreneur, this thorough examination will help you make an informed decision to elevate your digital marketing strategy in 2024 and beyond.

Why Do You Need Sales Funnels and Email Marketing for Your Business?

Sales funnels and email marketing serve as indispensable tools for businesses, offering unique and complementary benefits. ClickFunnels excels in crafting seamless and efficient sales funnels, streamlining the customer journey from awareness to conversion. These funnels optimize lead generation, nurture prospects, and guide them through a tailored experience, ultimately boosting sales. 

On the other hand, ConvertKit specializes in email marketing, providing a robust platform for creating and managing targeted email campaigns. Email marketing remains a cornerstone for building and maintaining relationships with your audience, fostering trust, and delivering personalized content.

When integrated, ClickFunnels and ConvertKit form a powerful synergy. ClickFunnels’ funnels drive traffic and capture leads, seamlessly integrating with ConvertKit to initiate personalized email sequences. 

This combination enhances customer engagement, allowing businesses to deliver timely and relevant content, nurture leads, and drive conversions. Together, these tools create a holistic approach to customer interaction, maximizing the impact of your marketing efforts and fostering long-term customer relationships.

Clickfunnels vs. ConvertKit Overview

In the digital landscape, ClickFunnels and ConvertKit stand as formidable contenders, each catering to distinct aspects of online business. ClickFunnels shines as a comprehensive sales funnel platform, streamlining the customer journey from awareness to conversion. With its intuitive drag-and-drop interface, it empowers users to create engaging landing pages and automate the sales process seamlessly. 

On the other hand, ConvertKit is a specialized email marketing tool, designed for content creators and bloggers. It excels in audience segmentation and personalized communication, fostering long-term relationships through targeted email campaigns.

ClickFunnels vs ConvertKit – Features Comparison

Let’s compare the features of both software to understand which one is suitable for your unique business needs.

Automation Capabilities:

ClickFunnels: ClickFunnels provides advanced automation features within its sales funnel framework. Users can set up automated sequences, email marketing campaigns, and behavioral triggers to streamline customer interactions and increase efficiency in the sales process.

ConvertKit: ConvertKit also offers robust automation tools, specifically tailored for email marketing automation. Users can create personalized automation sequences based on subscriber behavior, ensuring targeted and timely communication to nurture leads effectively.

Integration Options:

ClickFunnels: ClickFunnels integrates seamlessly with various third-party tools and platforms, expanding its functionality. This includes integrations with payment gateways, CRM systems, and other marketing tools, providing users with a comprehensive ecosystem.

ConvertKit: While ConvertKit offers integrations with a range of tools, its focus is primarily on email marketing. It may not have the same breadth of integrations as ClickFunnels, as its core strength lies in building and managing email campaigns.

E-commerce Functionality:

ClickFunnels: ClickFunnels is equipped with robust e-commerce features, making it suitable for businesses selling products or services online. It allows for the creation of secure checkout pages, order forms, and upsell/downsell sequences.

ConvertKit: ConvertKit is not inherently designed for e-commerce, and while it facilitates product promotions through email, it lacks the extensive e-commerce functionality of ClickFunnels.

Segmentation and Tagging:

ClickFunnels: ClickFunnels provides basic segmentation options within its funnel structure, allowing users to categorize leads based on their interactions. However, its primary focus is on guiding leads through the sales funnel.

ConvertKit: ConvertKit excels in audience segmentation and tagging. Users can categorize subscribers based on various criteria, enabling highly targeted email campaigns tailored to specific audience segments.

Analytics and Reporting:

ClickFunnels: ClickFunnels offers analytics related to funnel performance, conversion rates, and customer behavior within the sales funnel. This data is crucial for optimizing and refining marketing strategies.

ConvertKit: ConvertKit provides detailed analytics related to email campaigns, including open rates, click-through rates, and subscriber engagement. Its reporting is centered around email marketing effectiveness rather than sales funnel performance.

ClickFunnels vs ConvertKit – Pros and Cons

Now, let’s look at both tools’ pros and cons to understand which will suit your unique business needs.

ClickFunnels Pros

  • Robust sales funnel-building capabilities.
  • A wide range of pre-designed templates.
  • Seamless integration with various third-party apps.
  • Comprehensive tracking and analytics.

ClickFunnels Cons:

  • Relatively higher pricing.
  • The steeper learning curve for beginners.
  • Limited email marketing features compared to specialized email marketing tools.

ConvertKit Pros:

  • Focused Email Marketing.
  • User-Friendly Interface.
  • Tagging and Segmentation.
  • Visual Automation Builder.
  • Free Plan for Beginners.

ConvertKit Cons:

  • Limited Funnel Building.
  • Template Variety.
  • Basic Reporting.
  • Less Extensive Integrations.
  • Learning Curve for Advanced Features.

ClickFunnels vs ConvertKit – Pricing Comparison

Both tools offer different pricing plans. Let’s look at them to know which one will suit your pocket!

Clickfunnels Pricing Plans

Clickfunnels offers three pricing tiers: Pricing starts at $147 per month. The other two plans cost $197 and $297, respectively. If users opt to buy an annual plan, they will get discounts of $20, $40, and $89 on all three plans, respectively. 

ClickFunnels Plans Monthly Annually
Basic Plan $147 $127
Pro Plan $197 $157
Funnel Hacker Plan $297 $208

ConvertKit Pricing Plans

ConvertKit offers a versatile range of plans to cater to creators at every stage. The free Newsletter plan provides essential tools for new creators, allowing them to build a list of up to 1,000 subscribers without incurring any costs. 

For growing creators, the Creator plan at $9 per month automates their work, while the Creator Pro plan at $25 per month is designed for established creators scaling their businesses. With features like unlimited landing pages, automated email sequences, and advanced reporting, ConvertKit’s pricing structure is tailored to meet the evolving needs of creators, providing scalability and flexibility in building and nurturing their audience.

Plan Monthly Price Annual Billing Price Subscribers Included
Newsletter $0 Free up to 1,000 1,000
Creator $9 $108 up to 300 300
Creator Pro $25 $290 up to 300 300

ClickFunnels vs ConvertKit – Customer Support

Both tools offer comprehensive customer support. However, depending on your pricing plan, you will receive varying levels of support.

Clickfunnels Support Team

Clickfunnels offers customer support through email, chat, and an extensive knowledge base. Users on the Platinum plan also receive priority support.

ConvertKit Support Team

Responsive and knowledgeable, ConvertKit’s support team offers assistance with live chat and email for Creator and Creator Pro plans.

Creator Pro subscribers enjoy priority support, ensuring prompt and specialized assistance for their established business.

ClickFunnels vs ConvertKit – Deployment and Integrations

Hundreds of software and tools integrate with both ClickFunnels and ConvertKit. Let’s see which one you will need for your business:


Clickfunnels integrates with numerous third-party applications, including popular email marketing software and e-commerce platforms. It also offers WordPress integration for embedding funnels into websites.


ConvertKit stands out with its seamless integration capabilities, effortlessly connecting with various essential tools to enhance its functionality. Users benefit from integrations with popular third-party applications like Zapier, facilitating automation across platforms. Additionally, ConvertKit smoothly integrates with e-commerce tools such as Shopify, allowing creators to sync customer data and streamline their online selling process. 

The integration with WordPress ensures a hassle-free experience for bloggers and website owners, optimizing content delivery and audience engagement. This adaptability and compatibility with tools like Teachable, allowing for simplified course marketing, further solidify ConvertKit as a versatile and efficient email marketing solution.


In conclusion, the choice between ClickFunnels vs ConvertKit hinges on your specific business needs and marketing objectives. ClickFunnels excels in creating seamless sales funnels, while ConvertKit specializes in targeted email marketing. If your focus is on robust funnel-building and comprehensive analytics, ClickFunnels may be the preferred choice.

Conversely, if personalized communication and audience segmentation are your priorities, ConvertKit offers a tailored email marketing solution. Consider your budget, scalability requirements, and the nature of your business to make an informed decision that aligns with your digital marketing strategy in 2024 and beyond.

READ ClickFunnels Review 2024 for More Details

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