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ClickFunnels vs Ontraport

Clickfunnels vs Ontraport Ultimate Comparison 2024

In the dynamic landscape of digital marketing, choosing the right platform is pivotal for success. As of 2024, the ClickFunnels vs. Ontraport debate continues to captivate marketers seeking the ultimate solution for their business needs. ClickFunnels, renowned for its intuitive funnel-building capabilities, goes head-to-head with Ontraport, an all-in-one marketing automation suite.

This ultimate comparison explores their features, strengths, and limitations, providing marketers with invaluable insights to make an informed decision. Dive into this comprehensive analysis to discover which platform aligns seamlessly with your business objectives, unlocking the potential for enhanced lead generation, conversion optimization, and overall marketing efficiency in the ever-evolving digital landscape.

Why Do You Need Sales Funnels and Email Marketing for Your Business?

Choosing between ClickFunnels and Ontraport becomes paramount when understanding the essential role of sales funnels and email marketing in business growth. ClickFunnels, renowned for its user-friendly funnel-building capabilities, empowers users to create efficient and visually appealing sales paths.

On the other hand, Ontraport stands out as an all-in-one solution, integrating robust email marketing features with comprehensive marketing automation for digital marketing managers, freelancers, agencies, or bloggers; ClickFunnels’ simplicity may be appealing, while Ontraport offers a more extensive toolkit for those seeking a holistic approach.

Clickfunnels vs. Ontraport Overview

ClickFunnels and Ontraport stand as titans in marketing technology, each with distinctive features catering to diverse business needs. ClickFunnels excels in user-friendly sales funnel creation, offering seamless landing pages and marketing automation.

Its simplicity’s strength makes it ideal for entrepreneurs and businesses prioritizing ease of use. In contrast, Ontraport emerges as a comprehensive solution, integrating robust marketing automation with email marketing prowess.

Tailored for those seeking an all-in-one platform, Ontraport provides a holistic approach to customer relationship management. The choice between ClickFunnels and Ontraport ultimately depends on the complexity of your marketing strategy and the depth of features your business demands.

Features Comparison

Membership Sites:

ClickFunnels: ClickFunnels excels in creating membership sites, allowing businesses to deliver and manage exclusive content or courses within the platform effortlessly.

Ontraport: Ontraport also supports membership site creation, offering a robust solution for businesses aiming to provide gated content.

Marketing Automation:

ClickFunnels: While ClickFunnels provides basic automation features, its primary strength lies in sales funnel automation.

Ontraport: Renowned for its powerful marketing automation capabilities, Ontraport offers advanced workflows, lead scoring, and behavior-based triggers.

E-commerce Integration:

ClickFunnels: With a focus on sales funnels, ClickFunnels seamlessly integrates with popular e-commerce platforms, facilitating smooth transactions within the funnel.

Ontraport: Ontraport provides robust e-commerce integration, encompassing features like order forms, inventory management, and customer data tracking.

CRM (Customer Relationship Management):

ClickFunnels: ClickFunnels incorporates basic CRM features to manage leads and customers within the funnel. It’s tailored for businesses prioritizing lead conversion and sales process optimization.

Ontraport: Recognized as a comprehensive CRM platform, Ontraport offers advanced customer management tools. It goes beyond lead tracking, providing businesses with a detailed understanding of customer interactions across various touchpoints.

ClickFunnels Pros

  • Robust sales funnel-building capabilities.
  • A wide range of pre-designed templates.
  • Seamless integration with various third-party apps.
  • Comprehensive tracking and analytics.

ClickFunnels Cons:

  • Relatively higher pricing.
  • The steeper learning curve for beginners.
  • Limited email marketing features compared to specialized email marketing tools.

Ontraport Pros:

  • All-in-One Powerhouse
  • Sophisticated Automation
  • CRM Excellence
  • E-commerce Integration

Ontraport Cons:

  • Complexity for Smaller Businesses
  • Learning Curve
  • Pricing Structure

Pricing Comparison

Both tools offer different pricing plans. Let’s look at them to know which one will suit your pocket!

Clickfunnels Pricing Plans

Clickfunnels offers three pricing tiers: Pricing starts at $147 per month. The other two plans cost $197 and $297, respectively. Users who buy an annual plan will get discounts of $20, $40, and $89 on all three goals, respectively.

ClickFunnels Plans Monthly Annually
Basic Plan $147 $127
Pro Plan $197 $157
Funnel Hacker Plan $297 $208


Ontraport Pricing Plans

  • Basic:
    • Email and text message automation
    • Web forms and pages
    • Scalable platform for growth
    • Starting at $24/month
  • Plus:
    • Adds payments and memberships
    • Website personalization
    • Advanced CRM features
    • Starting at $83/month
  • Pro:
    • Deep customization options
    • Marketing tracking and testing
    • Partner programs
    • User roles and permission management
    • Starting at $124/month
  • Enterprise:
    • Unlimited everything
    • Enterprise-grade security
    • Scalability
    • Starting at $249/month


Plan Features Price
Basic Email and text message automation, web forms and pages, scalable platform for growth Starting at $24/month
Plus Adds payments, memberships, website personalization, advanced CRM, and more Starting at $83/month
Pro Deep customization, marketing tracking and testing, partner programs, user roles and permission management, and more Starting at $124/month
Enterprise Unlimited everything, Enterprise-grade security, and scale Starting at $249/month


Customer Support

Both tools offer comprehensive customer support. However, depending on your pricing plan, you will receive varying levels of support.

Clickfunnels Support Team

Clickfunnels offers customer support through email, chat, and an extensive knowledge base. Users on the Platinum plan also receive priority support.

Ontraport Support Team

The Ontraport Support Team is a cornerstone in delivering unparalleled assistance to users navigating the platform’s intricacies. Comprising dedicated experts, this team is committed to providing timely and practical solutions, ensuring a seamless user experience. From addressing technical queries to guiding users through advanced features, the Ontraport Support Team is committed to customer success.

Their depth of knowledge, coupled with a proactive approach, establishes a foundation of trust, empowering users to maximize the potential of Ontraport for their business needs.

Deployment and Integrations

Hundreds of software and tools integrate with both ClickFunnels and Aweber. Let’s see which one you will need for your business:


Clickfunnels integrates with numerous third-party applications, including popular email marketing software and e-commerce platforms. It also offers WordPress integration for embedding funnels into websites.


Ontraport boasts seamless integrations with diverse tools, enhancing its functionality across various business aspects. Notable integrations include popular Customer Relationship Management (CRM) systems like Salesforce, marketing automation platforms like Marketo, and widely used e-commerce solutions like Shopify.

For efficient payment processing, Ontraport integrates with gateways like Stripe and PayPal. Collaboration is streamlined through connections with communication tools like Slack, while social media platforms like Facebook and Twitter facilitate comprehensive marketing strategies.

Final Verdict

In conclusion, the ClickFunnels vs. Ontraport debate presents a nuanced choice for marketers and businesses navigating the digital marketing landscape. ClickFunnels shines with its user-friendly sales funnel building and simplicity, catering to those prioritizing ease of use.

On the other hand, Ontraport emerges as a holistic solution, integrating advanced marketing automation and CRM features, offering a comprehensive toolkit for businesses with diverse needs.

The decision hinges on the intricacies of your marketing strategy, with ClickFunnels excelling in straightforward funnel creation and Ontraport providing an all-encompassing platform for those seeking advanced automation and a robust CRM. Choose wisely based on your business objectives and preferences.

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