As a small business owner, you know the importance of marketing. You also know how time-consuming it can be to manage email marketing and automation. Luckily, there’s an easy solution: ActiveCampaign Email Marketing Software which offers all the features needed for lead management and engagement and is a great solution. With this software, you’ll be able to create personalized emails without spending a ton of time on them. If this tool hasn’t convinced you yet about what it can do for your business, read on!
Table of Contents
ActiveCampaign Features
- – Unlimited contacts and unlimited electronic mail
- – Mobile responsive email templates
- – Email scheduling and automation (workflows)
- – Lead scoring to measure engagement, total points earned, and predict buying behavior.
- – Salesforce integration: track your leads in SF or create custom lead fields for more accurate data collection
- – Flexible APIs to easily connect to other software and automate tasks
- – A/B testing: test different email content and see what works best for your audience
- – Comprehensive reporting that tells you how many people opened your electronic mail, clicked on links, unsubscribed, etc.
An incredible tool for local businesses that want to streamline their marketing workflow is ActiveCampaign.
ActiveCampaign Is Best Suited For?
It is best suited for small businesses that want to:
- – Automate email marketing tasks
- – Track leads and measure engagement
- – Send personalized emails with little effort
- – Connect to other software for automation purposes.
Pricing:
– The Lite plan is free and includes up to 500 subscribers and 15,000 emails per month
– The Plus plan is $49/month and includes unlimited contacts and emails, automation workflows, lead scoring, Salesforce integration, A/B testing, and reporting
– The Pro plan is $149/month and includes everything from the Plus plan, a dedicated account manager, priority support, and unlimited automation workflows.
Pros:
- Unlimited contacts, email scheduling & automation.
- -Lead scoring with Salesforce integration for detailed lead data
- -+ A/B testing and advanced reporting
- -No credit card is required to sign up; the free plan is ideal for local businesses that want
Cons:
- Some features are only available on the paid plans
Conclusion:
ActiveCampaign is an excellent electronic mail marketing software that streamlines the workflow of small businesses. With its many features, you’ll be able to create and send personalized emails without spending much time creating them.
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