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activecampaign review

ActiveCampaign Review 2023: Streamline Your Marketing Workflow

As a small business owner, you know the importance of marketing. You also know how time-consuming it can be to manage your email marketing and automation. Luckily, there’s an easy solution: ActiveCampaign! ActiveCampaign is an email marketing software that has all the features you need for effective lead management and engagement. With this software, you’ll be able to create personalized emails without having to spend a ton of time on them. And if you’re still not convinced about what this tool can do for your business, read our ActiveCampiagn review to decide for yourself!

ActiveCampaign Features

  • – Unlimited contacts and unlimited emails  
  • – Mobile responsive email templates  
  • – Email scheduling and automation (workflows)  
  • – Lead scoring to measure engagement, total points earned, and predict buying behavior.    
  • – Salesforce integration: track your leads in SF or create custom lead fields for more accurate data collection   
  • – Flexible APIs to easily connect to other software and automate tasks
  • – A/B testing: test different email content and see what works best for your audience
  • – Comprehensive reporting that tells you how many people opened your email, clicked on links, unsubscribed, etc.

ActiveCampaign is an excellent tool for small businesses who want to streamline their marketing workflow.

ActiveCampaign is Best Suited For?

It is best suited for  small businesses who want to:

  • – Automate email marketing tasks
  • – Track leads and measure engagement
  • – Send personalized emails with little effort
  • – Connect to other software for automation purposes.

ActiveCampaign Pricing:

– The Lite plan is free and includes up to 500 subscribers and 15,000 emails per month

– The Plus plan is $49/month and includes unlimited contacts and emails, automation workflows, lead scoring, Salesforce integration, A/B testing, and reporting

– The Pro plan is $99/month and includes everything from the Plus plan plus a dedicated account manager, priority support and unlimited automation workflows.

Activecampaign Pros and Cons

– Pros:

  •  Unlimited contacts, email scheduling & automation.
  • -Lead scoring with Salesforce integration for detailed lead data
  • -+ A/B testing and advanced reporting
  •  -No credit card required to sign up; free plan is ideal for small businesses who want

– Cons: 

  • Some features are only available on the paid plans


ActiveCampaign is an excellent email marketing tool that streamlines the workflow of small businesses. In this ActiveCampaign review article, we discussed the features, pros and cons and benefits of using ActiveCampaign for your email automation needs. With its many features, you’ll be able to create and send personalized emails without spending a lot of time creating them.

Read our review article on GetResponse, a competitor to ActiveCampaign

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